01
PDP
High-Density Product Architectures
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Shopify Launch · E-commerce
Paw Royalty: Full-Stack E-Commerce Launch & High-Converting UX.
A brand incubated from zero — storefront, UX and retention system engineered directly in Shopify Liquid, tuned for day-one recurring revenue.
Role
Lead E-commerce Developer & Designer
Tech Stack
ShopifyShopify LiquidHTML / CSSKlaviyoEmail Automations
Focus
Brand IncubationUI/UX DesignRetention Strategy
01 — Context
The Friction
Launching a new brand in the highly competitive pet care market requires more than just an aesthetic template. The challenge was building a digital presence from absolute zero that could immediately convey trust, educate the customer through information-dense product pages, and convert cold traffic into recurring revenue without relying on a pre-existing customer base.
02 — Build
The Execution
Bypassing rigid themes and static mockups to architect the entire digital storefront directly in Shopify Liquid. This provided absolute creative freedom and a high-performance foundation built specifically for scaling.
02
LTV
Native Subscribe & Save Engine
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03
Retention
Full-Funnel Email Marketing
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04
UX
Liquid-Driven Creative Freedom
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02.5 — Gallery
Storefront in motion
Hover any preview to scroll the full page. Click to open the full-resolution capture.
01Home
Conversion + Education
Homepage
Designed to convert and inform in equal measure — hero storytelling, best-sellers, benefits, customer proof and press credibility guide cold clicks to considered add-to-carts.
02PDP
Conversion + Trust
Product Detail Page
A high-density PDP built to close the sale. Native Subscribe & Save 15% wired into the cart, plus ingredients, certifications, FAQs and behavioral wellness copy stack the trust pet parents need to check out.
03S&S
Recurring Revenue
Subscribe & Save
A dedicated page that turns subscription into the offer — choose formula, pick cadence, save 15% every order — reframing recurrence as clinical benefit, not a lock-in.
04Quiz
Personalization + Discount
Wellness Quiz
An interactive quiz that recommends a supplement stack by breed, age and health goals and unlocks a first-order discount — feeding Klaviyo with segmented, high-intent data.
02.75 — Email Marketing
Retention wired into Klaviyo.
A full-funnel email system — welcome, subscribe-and-save retention and flagship product campaigns — designed and coded inside Klaviyo. The channel now drives 22% of total revenue with a 48% average open rate and a 30× ROI on automations.
01Campaign
Brand + Conversion
Royal Treatment — Flagship Campaign
Editorial hero campaign email — bestseller grid with vet-driven copy, science badges and a limited-time 15% first-order code. Designed to sell the brand and the product at once.
02Retention
Recurring Revenue
Subscribe & Save 15% Off
Full routine grid pushing every SKU into the subscription funnel — dark cards, single CTA per formula, and social proof close to lift subscribers-per-send.
03Welcome
Acquisition + Trust
Calming — 20% OFF Welcome Flow
Welcome-series drop for the Calming SKU: veterinarian-formulated badge, ingredient breakdown, verified reviews and a single ROYAL-SUB code to convert first-time subscribers.
03 — Outcome
The Impact.
100%
Custom Native Architecture
+4.2%
Day-One Conversion Rate
35%
Subscription Opt-In Rate
30x
ROI on Klaviyo Automations
48%
Average Campaign Open Rate
5.1%
Email → Site Click-Through
+38%
Subscribe & Save Lift from Email
22%
Revenue from Email Channel
Next
Launching something new?
I incubate brands end-to-end — from identity to a storefront built for recurring revenue.