Creative Developer & Growth Partner

I build brands that stand out and systems that sell.

Marketing, design, process automation and AI in one operation. I don't just design the UI/UX — I implement it directly in code inside live Shopify environments, turning storefronts into highly optimized conversion machines.

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Selected Works

Shopify Expert

Folkways

The Technical Scale

Migrated 2,000+ products to Shopify 2.0 without losing a single drop of performance.

Lead Developer & Designer

Paw Royalty

Full-Stack Launch

End-to-end creation for a US market entry: brand identity, UI/UX and Klaviyo integration.

Brand Manager

B-WAY

Global Expansion

Steered a 6-person team scaling operations across the US and Brazil, driving digital and 300+ attendee physical events.

Branding Designer

Elevate Local

Clinical Aesthetics

Complete visual identity for a European medical marketing agency.

Core Capabilities

Four disciplines, one operator.

There is no hand-off between design, code and growth. Every capability below is executed by the same hands — so strategy, aesthetics and performance stay in sync.

Commerce

Shopify & Custom E-commerce

I architect scalable storefronts with custom Liquid, HTML and CSS. No bloated themes — only high-converting, performance-driven environments.

Shopify 2.0
Liquid
Headless

Retention

Retention & Email Marketing

Automated Klaviyo CRM flows and targeted campaigns that turn one-time buyers into loyal customers and maximize LTV.

Klaviyo
Lifecycle
LTV

Identity

Brand Identity & UI/UX

Cohesive visual systems. From packaging to digital interfaces, I build scalable brands grounded in academic design principles.

Systems
UI/UX
Packaging

Automation

AI & Workflow Automation

Connecting Make, Claude and Gemini to streamline operations, cut lead times and scale businesses efficiently.

Make
Claude
Gemini

Methodology & Stack

One system, four engines.

Design, code, growth and AI orchestrated as a single stack. Tap any cluster — the workspace re-compiles in real time.

design.system.ts

live · Design & UX

01 / 04

The Architect

Portrait of Sebastián Jara, e-commerce developer and UI/UX designer

Systemic Logic. Relentless Discipline.

I'm Sebastián. My background merges academic graphic design with deep technical execution. I build automation workflows and highly customized e-commerce architectures, because beautiful design is useless if it doesn't perform. I bring endurance and precision to every brand I scale.

Experience

Oct 2025 — Present
Branding & UI/UX Designer
Freelance — Remote
- Lead brand identity and UI/UX for a US + Argentina client portfolio, shipping web and app platforms engineered around the buyer journey.
- Build scalable design systems and high-converting landing pages that turn paid social traffic into measurable e-commerce revenue.
Aug 2024 — Dec 2025
Brand Manager
B-WAY — Buenos Aires, AR
- Directed a 6-person interdisciplinary marketing team running 360° campaigns aligned to commercial KPIs.
- Deployed AI-driven analytics workflows that cut production lead times by 30% and sharpened targeting precision.
- Owned e-commerce and paid media strategy across 3 international markets (US, BR, AR), improving ROAS on core SKUs.
- Orchestrated flagship events (B-WAY Experience, Barber Week) driving qualified lead generation at scale.
Nov 2023 — Aug 2024
Product Designer
B-WAY — Buenos Aires, AR
- Produced high-impact e-commerce visuals and paid social assets that lifted CTR and engagement across the funnel.
- Optimized digital storefront UX to reduce friction and support product conversion and brand trust.
- Designed international trade-show stands optimized for visitor flow and on-site lead capture.
2021 — 2023
Graphic Designer
Freelance — Remote
- Delivered end-to-end brand identities and UI/UX systems for clients across multiple industries.
- Ran editorial and social content strategy focused on brand voice consistency and audience retention.

Credentials

Bachelor's Degree in Graphic Design
UADE (Universidad Argentina de la Empresa)
2019 — 2024
Bachelor's Degree in Multimedia & Interaction Design
UADE (Universidad Argentina de la Empresa)
2020 — 2024
Digital Marketing & Growth Hacking with GenAI
IBM — Professional Certificate
Expected Apr 2026
Foundations of Digital Marketing & E-commerce
Google - Professional Certificate
2026
OPI 2.0 — Public Speaking
Franco Pisso - Professional Certificate
2026
CAE - Certificate in Advanced English C1
Cambridge
2018

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